Thursday, January 29, 2009

Marketing Your Payroll Service

Once upon a time, a little earlier this decade, I worked with the gentleman in the video I'm embedding below. Chip was a pleasure to work with as a client, and I was rather impressed when I stumbled upon this advertisement on YouTube for his payroll service bureau in Myrtle Beach, SC. Accuchex looks to be doing well for themselves!

There are many ways that you can advertise your payroll services, TV spots being just one of them. A friend of mine who works inside of the industry in my local market recently clued me into the fact that buying TV time seems to be getting less and less expensive as the economy gets worse. I remember reading a report back in November regarding election advertisements, and the fact that the Networks were short on advertisers to fill the gaps after the season ended. One core fact that comes to mind is that during election years, the revenue is usually through the roof for the networks, and this past November, it was flatlined - even with the influx of political dollars. If televised advertising is something you have considered for your business, now may be the time to strike (e.g.,
Bernstein downgrades CBS to underperform).

Hint: Everything Is Negotiable

Check out Chip's ad for some inspiration:
  • Real people (local faces)
  • Local Touch Emphasized ('you will talk to the same people whenever you call')
  • Local Local Local! Focused on their contribution to the local economy - even if it is subtle.
  • Delivery car wrapped in advertising for the company
  • Consistant Branding Throughout

Wednesday, January 28, 2009

Great Reasons To Outsource Your Payroll! (#3)

#3 So your local payroll service provider can help you advise your employees about their witholdings so that the State of California doesn't bankroll debts with their overly-large-interest-free-loan refund checks.

Tighten up the witholdings to make sure the state isn't left holding your hard earned cash... only to default (if temporarily) on that same interest free loan a year later.

As most have heard, California is in the red. This isn't really news that lights up headlines across the country, but it was the first headline that really shook me. Yes, banks are failing, yes we have lead bricks inside of Fort Knox, and yes the Recession has cometh... but, this is like seeing bread lines form on our local city streets.

Although it is likely to be duct-taped-bailing-wired by Congress in short order (considering that the Speaker of the House who has her hands on bailout bucket is from the Golden State), the very thought that Californians who have been devastated by recent events stand to be slapped upside the head with this latest turn of events is just plain sad.

As many articles and blogs have been asking... which state is next?

A couple of pointers to more on the California debacle:
Due to the state's persistent cash and budget problems, the State Controller announced on Friday, January 16, 2009 that without immediate budget solutions that fix the state's cash shortfall he will have to delay refunds for 30 days starting February 1, 2009 for Personal Income Tax and Business Entity taxpayers.

Sunday, January 25, 2009

Good Read!

I'm about 3/4 of the way through an excellent book that walks us through how we got where we are today, economically speaking. I strongly recommend this be added to your reading list:

The Return of Depression Economics and the Crisis of 2008 * by Paul Krugman
Winner of the Nobel Prize In Economics

It is written for us common folk, by Nobel folk which makes it more than accessable. There is nothing like hindsight to give us some forsight, and quoting the much quoted George Santayana,
"Those who fail to learn from the mistakes of their predecessors are destined to
repeat them."

*Feel free to click to Amazon... this isn't a 'pay Logan' link, but just a link for your convenience

Thursday, January 22, 2009

S.O.P. In Payroll Scams

"Woman gets probation in $464K payroll scam"

A friend of mine from my days at Intuit's Complete Payroll Service, has been deeply involved in putting together a shared database that they, ADP, Paychex, and other large and small Payroll Service Bureaus use to query when a new client smells fishy. They flag known offenders such as the one in the article listed above, and share the data with each other. You may be working with your direct competitor, but no one wins if these people keep getting away with hundreds of thousands of dollars.

I don't want to flood his inbox, but if you would like to be included in this project, drop me an email:

Great Reasons To Outsource Your Payroll! (#2)

#2 - You want to serve the country by working for the big guy, in the big white house... doing say, 'financial management' work....

"Treasury nominee apologizes for payroll-tax problem"