- Pricing Strategy
- Local Touch
Your service level MUST knock the socks off of the large national bureaus.
Your pricing strategy MUST differentiate you from the large national bureaus.
Your local strategy - local name/face MUST be a visible part of your marketing.
Now, if you embrace these three areas of 'MUST HAVES', you still need to flavor your service to suite your own personality and style. Don't try to be someone you are not... you won't be happy.
If you are environmentally aware and active in this area, go for the green angle. If you are not... and your client catches you in your GMC Yukon XL with the 8.1L V8 towing a gas guzzling powerboat, cranking up the hills at 3mpg... you lose.
If you like to eat, I mean, really like to eat... dig into the restaurant niche. Learn all there is to learn about their core pain points and solve for them.
This goes for any other niche you might try... auto shops, dry cleaners, medical clinics, dentists, etc. If you want to take a niche away from the nationals - make sure you do your research and OWN it. Don't go half-way. Once the niche is yours, people talk - and you win.
Regardless of how you flavor your business with your own flair and style, what matters most is that if it isn't working, don't be afraid to mix it up and try something new. Just like any business or job, if you aren't having fun, you won't be successful. Find a way to make every day the best day of your career.